10:10 a 11:00
INTRODUCTION AND FIRST CONFERENCE
of the gaming industry post regularization.
11:00 a 11:45 SECOND CONFERENCE
of the regulated market in Spain with other countries
11:45 a 12:00 COFFEE BREAK
12:00 a 12:40 THIRD CONFERENCE
the table to the click. Analysis of the evolution
from the traditional to online market.
12:40 a 13:10 FOURTH CONFERENCE
13:10 a 13:55 FIFTH CONFERENCE
of future of Poker Industry.
13:55 a 15:30 BUFFET
15:30 a 16:10 SIXTH CONFERENCE
Marketing: One click of a player.
16:10 a 16:50 SEVENTH CONFERENCE
Programs. New challenges for a regulated market.
16:50 a 17:30 EIGHTH CONFERENCE
17:30 a 17:40 PAUSE
17:40 a 18:20 NINTH CONFERENCE
opportunities in television and other media.
18:20 a 19:00 FINAL CONFERENCE AND ROUND OF QUESTIONS
of gaming on a regulated market.
Theme for the conferences:
1 - Balance of the gaming industry post regularization.
1.1- Evolution of the market. Who are the operators
more advantages obtained in these 3 months in the
1.2- Migration Process. Com to .es.
1.3- Branding in .es, who are the most visibility
1.4-. New profile player, changing the number of players
and their value.
2-Comparison of the regulated market in Spain
with other already regulated countries.
2.1-A comparative study of the first few months with
regard to Italy and France.
2.2-Successes and failures of regulation in these
2.3-Successes and failures of operators in countries
2.4-Volume market in Italy and France compared to
2.5-Prospects for a whole market.
3-From the mat to a click. Analysis of the
evolution from the traditional to online sector.
3.1-Release process of the poker rooms.
3.2-Impact of online campaigns in the game face.
3.3-Union of traditional operators in an online poker
3.4-Cases of success in the launch. ".es"
3.5-Long and short term forecasting.
4-Regularization. current scenario.
4.1-current scenario for operators.
4.2-current scenario for advertisers.
4.3-scenario for affiliates.
4.4-scenario for casual and professional players.
5- Poker industry's Expectactions for the
5.1-Evolution of regulated online poker market in
5.2-Effects of regularization in the offline poker.
5.3-Taxation for players.
5.4-How to retain highrollers in Spain.
5.5-Impact of poker sponsorship income statement.
5.6-New market niches to exploit in poker.
5.7-Forecasting of online poker in Spain.
6-Marketing Online: A click of a player.
6.1-Development of brand positioning in search engines
6.2-Marketing in social networks, more than presence.
6.3-How effective are recruitment campaigns on social
6.4-Email marketing. A weapon retention and loyalty.
6.5-Cases of success in online marketing.
7-Affiliation. New challenges for a regulated market.
7.1-How it affects the adjustment to the affiliates.
7.2-Affiliate Success stories after regularization.
7.3-Most Common Errors in affiliation
7.4-Business Opportunities in affiliation.
8-Business Opportunities in television and other media.
8.1-TV Business Opportunities.
8.2-Business opportunities contests.
8.3-Other opportunities in gambling.
9-Evolution of gaming in a regulated market.
9.1-Profile of the Spanish social and international
9.2-Analysis of social games and gambling regularization.
9.3-Conversion social player to player for real money.
9.4-Gaming business opportunities in Spain and elsewhere.